BRAND ATTRIBUTES
URBAN FUN YOUTHFUL FRESH QUIRKY
BRAND STORY
Georgetown is human-centric. A community that can only exist when there are people who inhabit it; when there are neighbours who wave hello, and friends who gather on patios. It's a feeling of connection to others, of being a part of something bigger.
Each person has a unique point of view–a new perspective–that adds to the culture of Georgetown. When you bring a bunch of good people together, you get something irreplaceable: A community. A neighbourhood of diversity, composed of each individual’s unique personality. People define places, and that personality is what defines Georgetown.
The future of Georgetown is bright, but only when it’s filled with the people who define the vision, values and culture of the city.
We are Georgetown. We are our own city.
The Georgetown Manifesto:
we are modern. we are inspired. we are connected. we are urban. we are sustainable. we are passionate. we are balanced. we are dynamic. we are evolving. we are innovating.
we are georgetown. this is our city.
